About

Meet Aaron Howard, Your Friendly Neighborhood Front-End Web Maestro and Graphic Marvel

Aaron Howard is a dynamic graphic designer and front-end web designer with a diverse background in email marketing, photo editing, and web design. Seeking opportunities to apply his technical consulting, project management, and design strategy expertise, Aaron aims to optimize digital marketing activities for French or US-based companies. Currently residing in Valenciennes, France, Aaron holds a long-stay visa and is eager to contribute his talents to new projects.

Skills

  • Adobe Creative Suite (InDesign, Illustrator, Photoshop, AfterEffects, Dreamweaver, Premiere)
  • Microsoft Office (Word, PowerPoint, Excel, Access, SharePoint)
  • Higher Logic [Real Magnet], Figma, Fujifilm XMF, Final Cut Pro, iMovie, Camtasia
  • Front-End Web Design (HTML, CSS, PHP, jQuery, Drupal, WordPress, Bootstrap)
  • Database Skill (SQL)
  • Online Storefronts (EFI Portals, Magento, WooCommerce)
  • Photography and Videography
  • Mac, Windows, and Linux Operating Systems

Education

Experience

  • Contract Graphic Arts Tutor at Varsity Tutors (Remote)
  • Digital Coordinator/Graphic Designer at the Academy of Model Aeronautics
  • Media Specialist at Coan Engineering
  • Web2Print Specialist at One Point, Anderson
  • Screen Printer Assistant at Progressive Design Apparel

Interests

  • Creating and editing dance videos
  • Photography and photo-editing
  • Learning languages
  • Drawing and story-boarding
  • Learning ballroom and Latin dances
  • Practicing Judo and Brazilian Jiu Jitsu

Aaron has honed his skills across various industries, creating eye-catching marketing materials, executing effective marketing campaigns, and providing top-notch technical support. As a dedicated educator, Aaron thrives in his role as a Contract Graphic Arts Tutor, helping students develop their design skills and achieve their goals.

Elevate your brand’s digital presence with Aaron’s expertise. Contact Aaron today!

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Portfolio

GRAPHIC DESIGN

PERSONAL PROJECTS

MOTION GRAPHICS

An introduction for One Point in 2017.
Tools
Adobe Illustrator
Adobe After Effects
Adobe Premiere Pro

CASE STUDIES

First Impressions Matter: Resolving User Experience for Syndicate Sales

During my first year at One Point, the company underwent a significant transformation, rebranding from Quality Printing to One Point to reflect its evolution into a Print On-demand B2B company, offering online services such as customized stationery. My role involved working closely with our sales team to implement solutions tailored to our clients’ needs. One notable project was our collaboration with Syndicate Sales, where we developed a portal for their agents to customize fliers while maintaining brand consistency.

Initially, the setup seemed straightforward. However, as we delved deeper, Syndicate Sales expressed the need for customizable fliers with the ability to switch out vases while keeping prices consistent across all materials. Despite encountering a bug within the EFI Portals software, which threatened to derail the project, I spearheaded a solution dubbed “the download, upload method.”

This innovative approach involved integrating a download/upload feature into the portal interface, allowing users to seamlessly customize both sides of the fliers. While unconventional, this method proved effective in circumventing the software limitation, ensuring a smooth user experience. Despite initial skepticism from our IT administrator, the solution garnered approval from key stakeholders and ultimately impressed Syndicate Sales.

Vase Unlimited Figma Mockup PDF

Vase Unlimited Image Credits

This mockup illustrates the proposed solution implemented for Syndicate Sales. Please note that the company name ‘Vase Unlimited’ is fictional and used for illustrative purposes only.

Although EFI never addressed the bug, our ingenuity and resourcefulness resulted in a successful partnership. The project underscored my ability to think creatively under pressure, problem-solve effectively, and deliver solutions that exceed client expectations.

Data-Driven Decisions: A/B Testing for Email Optimization at the Academy of Model Aeronautics

During my tenure at the Academy of Model Aeronautics, we identified a concerning trend: members were not engaging with articles featured in our monthly magazine notification emails. Analysis revealed that while members were opening the emails, they were drawn to those with customized thumbnails over generic summaries.

In response, we embarked on an A/B testing initiative to optimize our email design. We developed two distinct templates for comparison. Template A retained elements of the original design but featured larger images, while Template B prioritized negative space and incorporated the headline within the thumbnail.

Upon analyzing the results, both templates demonstrated significant improvements in member engagement. However, Template B emerged as the preferred choice, indicating a preference for its streamlined design and enhanced visual appeal. This initiative showcased our commitment to data-driven decision-making and our ability to adapt strategies to better meet member preferences.

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